DM solution for Hanson
Tuesday, February 7th, 2012Hanson’s new concrete solution ‘Regen’ has some appealing credentials, so when designing a new DM piece for the launch campaign we wanted to make it more engaging than your average mailer. With so much technical information to shoehorn into a small package we used this clever mechanism that unfolds automatically as the reader opens the DM. The piece will be mailed and distributed via architects’ publications over the next few months. To see other collateral we’ve created for the Regen campaign go to: http://michoncreative.co.uk/our-work/hanson/






