Michon Blog

We’ve worked with the Cotford Hotel, a luxury boutique hotel based in Malvern, Worcestershire, for many years now and have just relaunched their website following a period of refurbishment.

Featuring brand new photography, a refreshed layout and new pages highlighting each of the individually designed rooms, the new website really highlights the hotel’s unique look-and-feel and personal approach.

Alongside the hotel is L’amuse-Bouche restaurant, which offers French-style food in a quaint English setting. The restaurant has been awarded 2 Rosettes by the AA and has a fantastic reputation. We made use of large imagery of both the food and the restaurant itself to convey the experience of dining in the restaurant, integrating comments from satisfied customers throughout.

They also wanted to promote the use of the hotel as a wedding reception venue so we added a new section to reflect this with tailored content and imagery.

We’re really happy with how the new website has taken shape and look forward to watching it grow as the hotel continues to do so.

As part of our ongoing relationship with Metropolitan, we’ve recently started an online marketing campaign for Upton Square, promoting their houses in Northampton for sale.

Comprising both Search Engine Optimisation (SEO) and Pay Per Click Advertising (PPC), the campaign is designed to raise their profile as Northampton house providers for the first time buyer, offering a range of shared ownership schemes.

At Michon, we aim to use online marketing as part of our integrated marketing approach, which in this case includes outdoor and print advertising alongside web-based activities. As part of an ongoing campaign to both raise profile and directly encourage visitors to the site, we’ll be closely monitoring the success of our activities using Google Analytics, to inform and develop where we focus our attentions.

If you’d like to find out more about how online marketing could work for your business, give us a call on 0115 933 1000.

As you’ve probably read, the UK laws have recently changed regarding the use of cookies on websites. It is now required that the user is made aware that cookies are being stored and they are given the choice to opt out. Many websites don’t make extensive use of cookies but Google Analytics is one of the things that does and as this is implemented on many sites, it’s really important to be aware of the new laws.

We’re contacting all our clients to advise adding information to their sites about any cookies that they are using, to make sure that they comply with these regulations. This needn’t be a complicated job as there are numerous plugins for popular content management systems that can be easily deployed. With talk of cash fines and legal action, it really is worth taking the time to get your cookies in order. If you’re not sure if your site is using cookies, drop us a line and we’ll have a look for you.

To find out more about these laws, watch this video from the ICO:

When looking at a multi-disciplinary marketing campaign here at Michon, we look at all the options available to us. For online businesses or those with a website, Search Engine Optimisation, or SEO, is a very valuable and effective tool.

For many people, SEO is seen as a highly complex, confusing process that is difficult to explain or understand. Here’s a helpful little video that demystifies it all:

If you’d like to fins out more about SEO and how it can help your business, just give us a call.

.Net magazine has recently published an article debunking the top 10 myths surrounding search engine optimisation. The world of SEO and online marketing is still shrouded in mystery, often perpetuated by those who work in the field.

Ever since I started working specifically with online marketing as a separate entity to web design or development, I realised that there really is no trick to it. As with any other marketing platform, it is a case of proper planning, ongoing commitment and regular reviewing that will ensure success. This article goes some way to expand on that approach whilst highlighting a few specific things which I’ve heard many times… and make me cringe every single time!!

The top 10 things that people often get wrong are:

• You can’t guarantee any results
• A high Google Page Rank does not equal high search engine rankings
• Google doesn’t endorse any agency/marketer
• Meta Tag Keywords do not matter
• You can’t cheat your way to the top
• There’s no point in cramming keywords onto the pages
• Paid advertising doesn’t help organic ranking
• Don’t assume everyone will hit the homepage first
• You can’t simply ‘do SEO’ once
• There’s more to life than getting to the top

It really is a very good article – read the full ‘The top 10 SEO myths‘.