Michon Blog

Our creative for Hanson’s multi-product campaign has generated some exceptional results, which at the end of the day is what it’s all about. Design effectiveness is key. Hanson said: “the multi-product offer has been very well received in the market and has led to us taking on quite a few new customers, gaining 18k tonnes of new business. I think we can regard this as a success!”. Absolutely.

If you like sheep, hills, grass, English weather, tight lycra and the North, then I’m delighted to tell you the Coast to Coast bike ride is for you! I’d know, I cycled all 170 miles of it over 3 days, raising money for Cancer Research.

Whilst cycling from Morecambe to Bridlington, I learnt a few things:

1. England has lots and lots and lots of sheep
2. Sunglasses tinted orange make everything look like the Maldives, if the Maldives were quaint Northern villages with streams, lambs and all that country stuff
3. England has lots and lots of hills/mountains – “Get the JCB, we’re digging a tunnel”
4. Hail hurts when you’re cycling into it in shorts
5. If you’re on the verge of a physical and mental breakdown, eat a flapjack.

But at the end, when you see the sea and nearly ride full pelt into the sign, you feel spectacular. Like a superhero, complete with spangly lycra.