A recent study by eMarketer estimates that, for the first time, US online ad spend will surpass that spent on printed ads. This increased online spend is expected to be funded by reduced spend on newspaper and magazine advertising, following trends of recent years. The expected online ad spend in 2012 is forecast to be over 23% higher than in 2011, and will steadily grow over the coming years.
The full article can be read here.
The implications for marketing agencies are obviously significant. Here at Michon, we’ve always considered online and offline advertising as partners within the full marketing mix, especially with recent growth and interest in social media. We have the expertise and experience to handle consistent, targeted marketing activities across all media, tailored to the campaign, client and audience’s needs. This is clearly demonstrated by our Thorntons Christmas campaign which comprised of both printed material and online media including a Facebook app, banner ads, email templates and website design. Different channels were used to target different audiences, such as corporate and consumer customers with very positive results.
If you’d like to know more about how online marketing could work for you, why not give us a call on 0115 933 1000.