Last week, we took a (wind affected) journey up the A1 to BT’s new £10.5m business centre in South Shields. We’d just completed the branding of the consumer sales floor to 300+ new staff and thought we’d check in on their initial reaction to their new working environment. All feedback was extremely positive and it was interesting to hear back on their favourite wall graphic, messaging and / or illustration. Let’s just say, opinion was divided!
Michon and the BT brand team joined forces in 2009, and started transforming BT’s contact centres into bright, clean and colourful places to work. Our aim was to bring a real flavour of the brand into the centres and show BT people how they can make a real difference to how customers see BT. Using BT’s internal illustrative style and ‘the difference is you’ approach we created a suite of illustrations and messages that communicate the BT brand values in a quirky and engaging way.