Michon Blog

Following on from our head of digital’s (Rich) blog post on 9^th November referencing our work in partnership with Thorntons on their 2011 Christmas wouldn’t be Christmas… campaign. Here’s the low-down on the latest Facebook statistics.

We’re currently just over 3 weeks into the campaign and we’ve seen Thorntons Facebook followers increase from 9,550 to 10,520. Likes for the App are now (at the time of writing) just shy of 800 and entries into the Christmas poll prize draw stand at over 2,300.

The App also encouraged people to upload their Christmas memories to the wall. We’ve seen 231 entries so far with some (let’s say) interesting pictures from ‘the family’ archives of Thorntons Facebook followers! We’re still not even half way through the campaign period. The results are more than encouraging and customers are clearly engaging with the brand.

Check out the Thorntons App on Facebook. You never know, you could win a personalised box of chocolates or even a luxury Thorntons hamper.

We’ve just heard that we’re in the Recommended Agency Register (RAR) top 25 for this year. Brilliant news!

RAR gathers information from companies across the spectrum of marketing services. Uniquely, they also measure a company’s level of customer satisfaction, asking clients to rate their suppliers across key criteria:

1. Client service
2. Creativity/innovation
3. Effectiveness
4. Professionalism
5. Strategic thinking
6. Value for money
7. On Time
8. On Budget

Only companies who score above RAR’s set threshold become recommended and are included in the register, so you can imagine how chuffed we are to achieve top 25 status!

In ‘new business’ news…we’ve recently been appointed by Nottingham based – U&I recruitment consultancy to design and build a new website for them. The project will draw upon our in-house digital capabilities and our sound understanding of strategic brand design. The new site is anticipated to go live in early January – I’ll share the link with you when the time is right…

U&I Recruitment are a specialist fashion, textiles and clothing recruitment consultancy and are based in Nottingham.  

Our film project with the University of Greenwich has continued to grow with nearly 60 films in the bag now! Our most recent creations include films for the Greenwich Maritime Institute and the School of Education, which can be seen on the university’s YouTube page.

We’ll be filming the next phase in the Spring, so watch this space.

As an approved roster agency for BT, we headed down to the capital this week for the latest Brand Forum Meeting. The event was held, as always, at the BT Tower and was a great insight into the latest developments, projections, brand strategy and communication objectives as the company and country move into an Olympic year. As the lights dimmed over PowerPoint, the occasion was livened considerably by Kriss Akabusi who was his usual reserved and somber self!