Whilst working on a new-look website due for launch in the next couple of months, we’ve added a couple of our more recent projects to the Hanson section of our online portfolio:
Hanson wanted to strengthen their position within the market by re-launching one of their core cement products. They had already generated a new name for it, but needed a completely new identity. So we gave them a really strong brand that would cut through the noise and appeal to key decision-makers such as architects and engineers.
After acquiring Castle Cement, Hanson wanted to re-launch its Multicem product under the Hanson brand, whilst retaining the strong brand equities of Castle. So we created a design that did just that, giving the product a new lease of life and a much stronger presence in both the trade and consumer markets.