New E.ON / Tesco Clubcard initiative
In an industry first, E.ON and Tesco recently launched an initiative that allows E.ON customers to use Tesco Clubcard vouchers to pay towards their energy bills. To thank customers for being with E.ON and Tesco, 50% is being added to the face value of any Tesco Clubcard vouchers used, so for every £10 in vouchers exchanged, £15 will deducted from their next E.ON bill. The pilot scheme is scheduled to initially run until 5th August 2011 with a view to rolling out further in the future but is already proving successful.
We were tasked with developing creative that would work both online and across direct mail, sitting comfortably alongside both the E.ON and Tesco brands.
Residential Marketing Manager for E.ON Energy Solutions has commented:
Michon were tasked with helping to generate direct response material for a high profile campaign with challenging metrics. The team produced numerous high-quality concepts and worked closely with us to develop a fresh, engaging creative that has to date, delivered excellent results.
We’re thrilled that the creative is delivering results for both E.ON and Tesco through a concept that is very direct, can be instantly understood and has synergy with both brands.
You can see the offer live on the E.ON website here.