Michon Blog

In an industry first, E.ON and Tesco recently launched an initiative that allows E.ON customers to use Tesco Clubcard vouchers to pay towards their energy bills. To thank customers for being with E.ON and Tesco, 50% is being added to the face value of any Tesco Clubcard vouchers used, so for every £10 in vouchers exchanged, £15 will deducted from their next E.ON bill. The pilot scheme is scheduled to initially run until 5th August 2011 with a view to rolling out further in the future but is already proving successful.

We were tasked with developing creative that would work both online and across direct mail, sitting comfortably alongside both the E.ON and Tesco brands.

Residential Marketing Manager for E.ON Energy Solutions has commented:

Michon were tasked with helping to generate direct response material for a high profile campaign with challenging metrics. The team produced numerous high-quality concepts and worked closely with us to develop a fresh, engaging creative that has to date, delivered excellent results.

We’re thrilled that the creative is delivering results for both E.ON and Tesco through a concept that is very direct, can be instantly understood and has synergy with both brands.

You can see the offer live on the E.ON website here.

The internet is buzzing today with news of the new iPhone app from Pizza Express. As is the norm with many apps available for high street brands, you can search for your nearest restaurant, browse the menu and even book a table. However, what sets this app apart from the crowd is the ability to pay your bill on your phone via Paypal.

This may not sound like much of an advance to some but I personally think that this demonstrates a significant step forward in blurring the lines between online and offline behaviour. This could and indeed should lead to a whole slew of apps that will bypass the credit or debit card in your pocket and enable you to pay for products and services as you would online. With Google and Apple both independently developing hands-free payment systems too, the future is looking decidedly devoid of small change!

We’re looking for talented junior, middleweight and senior designers that can come up with original creative to meet even the most complicated briefs. If you like the look of Michon, really care about your work, are passionate about what you do and think you’ve got what it takes to be part of our team then get in touch.

Email your CV along with samples of your work and salary expectations to:info@michoncreative.co.uk.

NO AGENCIES please.

In case you didn’t know… Caroline, one of our Senior Account Marketing Managers, gave birth to baby Bea back in February! And Gemma, one of our Account Marketing Directors, has also grown a sizeable baby bump over the last few months that’s about ready to pop. So you can imagine the MD’s face when he found out that Simone, one of our Senior Creatives, is also expecting later this year. And what’s more… it’s twins!

Congratulations to Simone and her husband Steve, there’s going to be a loud pitter patter of tiny feet at their house this Christmas.