2010 General Election – Who’s leading the race online?
More than any election in the past, the 2010 General Election will be fought across an ever-widening range of media including the first ever televised debates.
Interestingly, all 3 major parties are using Facebook, YouTube and Twitter alongside their main websites to help spread their message. But who is leading the way online?
We’ve had a look at each of the 3 major parties to see who is leading the way online. We’ve looked at each online element purely focussing on the number of followers, pagerank or views. There are no subjective assessments here, it’s all based on cold, hard numbers…
Conclusions
As a whole, the Conservatives are definitely leading the way with a more visible website and more Facebook and Twitter followers than their competition although they are led by Labour on YouTube. The Lib Dems are behind in all areas apart from outperforming Labour on Facebook.
Regardless of who is leading and who eventually wins the election, it is really interesting to see that all the major parties are embracing social media as a way to engage their audience and spread their message more directly. As we get closer to the election itself I can only anticipate that this activity will increase even further.
We’ll be watching closely.
Rich
