Michon Blog

Last year we developed an internal campaign for E.ON to encourage staff to live a greener lifestyle and  reduce energy usage and waste throughout their UK offices. We didn’t want it to feel too corporate so we took a more humorous approach and the campaign was designed to play on people’s conscience. It included an online quiz which rated people as an environmental Saint or a Sinner and supporting printed collateral around E.ON offices. The ‘Saint or Sinner?’ campaign has been a huge success and was entered into the Green Awards 2008 by E.ON. We are now pleased to say that it’s just been shortlisted to the top three!

There were 25 entries in total for the category ‘Best Green Internal Communications’  and E.ON is in the running against Nokia and Centrica. You can see more on the Green Awards website at: Green Awards. The awards ceremony will be held on 12th November in London – fingers crossed!

We’re currently working on a Christmas campaign for E.ON centred around the same ‘Saint or Sinner?’ concept so watch this space…

Tags: E.ON, environment, Green Awards, internal campaign, Michon, Saint or Sinner?

Andy

Andy is a Digital Designer and Front-end Developer at Michon.

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This entry was posted on Friday, October 31st, 2008 at 6:01 pm and is filed under Michon News, Uncategorized, Work. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.