Michon Blog

A recent study by eMarketer estimates that, for the first time, US online ad spend will surpass that spent on printed ads. This increased online spend is expected to be funded by reduced spend on newspaper and magazine advertising, following trends of recent years. The expected online ad spend in 2012 is forecast to be over 23% higher than in 2011, and will steadily grow over the coming years.

The full article can be read here.

The implications for marketing agencies are obviously significant. Here at Michon, we’ve always considered online and offline advertising as partners within the full marketing mix, especially with recent growth and interest in social media. We have the expertise and experience to handle consistent, targeted marketing activities across all media, tailored to the campaign, client and audience’s needs. This is clearly demonstrated by our Thorntons Christmas campaign which comprised of both printed material and online media including a Facebook app, banner ads, email templates and website design. Different channels were used to target different audiences, such as corporate and consumer customers with very positive results.

If you’d like to know more about how online marketing could work for you, why not give us a call on 0115 933 1000.

We’re getting ready for the Olympics here at Michon and 7 of us are making an early start, joining in the Sport Relief Nottingham run on Sunday 25th March. We’re all running the 6 mile course, so training has started in earnest, with many a rosy face seen in the office after a lunchtime session!

If you’d like to sponsor us, visit our Sport Relief Team Page or better still, join us on the day or for a training session around Radcliffe-on-Trent.

(L to R) Dan, Dave, Stu, Kate, Claire, Rich, Sarah B

To coincide with our recent “Best Agency in The Midlands” award from The Drum and a Top 25 placing in RAR’s “Top 100 UK agencies”, we’ve relaunched our website.

We’ve re-developed our site to bring our award-winning work to the fore, featuring our most successful campaigns with feedback and results showing the success behind the creative. We’ve also kept all the features that were popular on the old site including Our People, whilst adding a bit more about our history and approach.

Check out the new-look site here.

We’ve been voted the best design agency in the Midlands! How brilliant is that? It was judged on which agency best represented their discipline, taking into account the work done, client wins and general performance as a business. This is the big news we alluded to in our Dec blog but couldn’t reveal it until it was officially announced in The Drum. Consequently we’ve also made The Drum’s new year’s honours list. We are honoured indeed and proud as punch.

Last week, we took a (wind affected) journey up the A1 to BT’s new £10.5m business centre in South Shields. We’d just completed the branding of the consumer sales floor to 300+ new staff and thought we’d check in on their initial reaction to their new working environment. All feedback was extremely positive and it was interesting to hear back on their favourite wall graphic, messaging and / or illustration. Let’s just say, opinion was divided!

Michon and the BT brand team joined forces in 2009, and started transforming BT’s contact centres into bright, clean and colourful places to work. Our aim was to bring a real flavour of the brand into the centres and show BT people how they can make a real difference to how customers see BT. Using BT’s internal illustrative style and ‘the difference is you’ approach we created a suite of illustrations and messages that communicate the BT brand values in a quirky and engaging way.